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The Ecphorizer
The End Flap [The Power of Words] George Towner

 

This month's articles on words bring to mind some observations I have developed during years of tussling with the English language.

Words have power. Our choice of a noun or adjective can bring into play whole galaxies of attitudes, prejudices, or expectations. In the Introduction to his Study of History, Toynbee tells how using the word "native" facilitated the establishment of the great colonial empires. While talking about the sane individuals, people felt justified in pushing "natives" around in ways that would have been unacceptable with "persons" or "inhabitants."

A more current example is the word "substandard." When it is revealed that farm workers (or Cuban refugees or hippies) are living in "substandard housing," for example, legislators rush to produce corrective laws without asking whose standard is being violated. In fact, as the term is commonly used, something like 80% of the world's population lives in 'substandard housing." The standard, then, is enjoyed by very few, and the best is only slightly better than OK. This is the inverse of the size names given to bottled olives, where the smallest are called "colossal."

Recently, no less an organ of rationality than The Christian Science Monitor deplored the fact that safety inspections showed that 35% of nuclear plants were "below average." This obviously cannot be tolerated - steps must be taken to assure that they all become better than average.

Another instance of creative nomenclature s seized upon in the New Deal. "Progressive" taxes are those in which the percentage rate increases with the amount subject to levy (e.g. income taxes in America). Note that they are not called "exponential" or "increasing-rate" or some other more accurate term. The objective is to put them in the same sacred class with motherhood and The Flag. Who could vote against "progressive taxation?"

There are laws against using the US Mails to defraud, but none against using the English language to defraud. Nor can we hope for any, for our lawmakers are among the most flagrant violators. The best solution is for each of us to vow to protect and respect our language. We could even start an official movement -- calling it, say, the Honest Truth Movement. It would be a natural fund-raiser, for who is going to refuse to support The Honest Truth? 




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About
The End Flap

The End Flap was where George really held forth, making this page his "editorial" page, where he could devote some space to another short essay on topics that interested him.

It will be the function of this column [wrote George Towner back in 1981], always located on the inside back cover of The Ecphorizer, to stimulate (ecphorize) discussion among our readers. Not artificially, by picking fights, but constructively, by exposing the genuine differences of opinion among thinking people.

This End Flap's essay was combined with several other similar essays to become "The Writing Game," a section of George's book Ecphorizations, a collection of essays from the print Ecphorizer.  The Writing Game includes Selling Information in Issue #2, and The Age of Illiteracy in Issue #4.

You can read about George's latest book here!

Other articles by George Towner
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